Multilingual AI customer support: answering visitors in English and Arabic

To offer multilingual customer support without hiring a bilingual team, use a grounded AI assistant that answers in your visitor's language directly from your documents. Trovify answers in English and Arabic out of the box — including right-to-left rendering — and cites the source for every answer, so visitors get trustworthy help in the language they're comfortable with, around the clock.

Why bilingual support is hard the usual way

Serving customers in two languages normally means either staffing bilingual agents or maintaining two parallel help centers that drift out of sync. Both are expensive, and neither covers after-hours questions.

How a grounded assistant handles it

You upload your knowledge once. When a visitor asks a question, the assistant retrieves the relevant passages from your documents and answers in the language of the question — English or Arabic — with a citation. You don't maintain separate content per language for it to work.

Right-to-left rendering is built into the widget, so Arabic answers display correctly without any extra configuration, and the chat feels native rather than bolted on.

Where this matters most

Bilingual coverage is especially valuable for businesses serving the Gulf and wider MENA region — education, real estate, professional services, and government-adjacent organizations where applicants and customers expect to be met in Arabic or English.

Getting started

Upload your documents, set your branding, and embed the widget with one line of code (or share the hosted chat link). Answers come back in the visitor's language automatically — no per-language content to maintain. To also show Arabic in the widget's launcher label and welcome message, fill in the Arabic fields in your Assistant settings (they fall back to English if left blank).

Learn what a grounded AI assistant is, or see how it works for education and real estate.