Trovify vs. a custom GPT: which is better for answering questions on your website?

For answering customer questions on your own website, a purpose-built assistant like Trovify is designed for exactly that job: it embeds directly on your site with one line of code, grounds every answer in your documents with a citation, says when it doesn't know, answers in English and Arabic, and can capture leads. A custom GPT is a natural starting point for experimenting with AI inside ChatGPT; Trovify is purpose-built for grounded, cited Q&A that lives on your website and is tuned to the questions your visitors actually ask. They suit different jobs — this page describes Trovify's so you can decide which fits yours.

"Custom GPTs" let you configure ChatGPT with your own instructions and reference files. This page describes what Trovify does for website Q&A; check OpenAI's site for current ChatGPT/GPT capabilities and pricing.

What Trovify gives you for website Q&A

It lives on your website. Trovify is an embeddable widget (one script tag, isolated shadow DOM) or a shareable hosted chat page — designed for visitors on your site, not a separate destination they have to visit and sign in to.

Grounded and cited. Every answer is retrieved from your uploaded documents and links to its source; when your content doesn't cover a question, it says so instead of guessing.

Bilingual. Answers in English and Arabic automatically, with right-to-left rendering.

Lead capture + handoff. Optionally collect visitor details and route them to you when the assistant can't help — turning a question into a lead.

Built-in analytics and control. See top questions and knowledge gaps, correct answers with "teach the bot," verify the domains your assistant runs on, and keep content current by re-uploading.

How to decide

• Where do your users ask? If it's on your website, you want an embeddable widget — that's Trovify. If you just want to experiment inside ChatGPT, a custom GPT is fine.
• Do you need citations and "I don't know"? Grounding matters when wrong answers have a cost.
• Do you need lead capture, languages, and analytics? Those come built into Trovify.

A custom GPT and a grounded website assistant solve different problems. If the job is trustworthy Q&A embedded on your site, start with Trovify — see how to turn your documents into an AI chatbot or what a grounded AI assistant is.