How to add an AI assistant to your real estate website

Trovify Team · · 2 min read

To add an AI assistant to your real estate website, upload your listings, brochures, and policies to a grounded assistant, then paste a one-line script tag onto your site. Visitors get instant, cited answers about availability, fees, and policies — and when the assistant can't answer or a visitor wants an agent, it captures their details and hands off to your team. The whole setup takes minutes and needs no developer.

Why real estate is a good fit

Property buyers and renters ask fast, repetitive questions at all hours: Is this still available? What are the HOA fees? What's the pet policy? What do I need to make an offer? A grounded assistant answers them from your own documents, with a citation, so people get trustworthy answers instead of waiting for a callback — and you capture the ones who are ready to act.

Step by step

  1. Gather your content. Listings, brochures, policy documents, and FAQs — PDFs, Word docs, Markdown, or text. You can also type or speak quick updates like changed availability.
  2. Upload it. The assistant extracts the text, removes personal data, and indexes it for retrieval.
  3. Tune the assistant. Set its name, welcome message, starter questions, and branding.
  4. Verify your domain. A DNS TXT record locks the widget to your site.
  5. Embed the widget. Paste the one-line script tag; it loads in an isolated shadow DOM so it won't clash with your site's styles. Prefer no embed? Share the hosted chat link instead.

Capture leads around the clock

Most enquiries arrive after hours. When the assistant can't fully answer, or a visitor asks for an agent, it collects their name and contact details and notifies your team — so an evening question becomes a lead instead of a lost prospect.

Keep answers accurate

Every answer is grounded in your content and cites its source, and the assistant says when something isn't covered rather than guessing. Update a listing and re-upload it — the new version supersedes the old one, so answers stay current.

See the Trovify for real estate page for more, or read how to turn your documents into an AI chatbot.